Roger Hart, KMC Music Vice President of Merchandising, today called the appointment another important step forward in KMC’s 2016 business development program. “While last year was very much a year of transition for KMC, this year is going to be a year of significant growth and expansion as we add more and more lines to our brand portfolio," Hart said. "The addition of Aalberg’s audio effects pedals to our available lines is only going to help drive sales for our dealers.”
According to Hart, great care has been invested in the hardware and software that makes Aalberg audio effects pedals sound amazing while being intuitive to use — with and without their wireless controller. “The pedals have rich, high definition audio, LED indicators for parameter levels, stereo in/out for multiple signal configurations, and a patented custom designed aluminum housing that is built to last,” he emphasized. “The pedals also the have the ability to wirelessly connect with the Aalberg Update app, enabling musicians to easily upload new content to the pedals.”
Aalberg Audio of Norway, an award-winning manufacturer of innovative and high-end audio equipment, is committed to becoming the world leader in wireless music equipment. The core products of Aalberg Audio are guitar effects pedals that can be controlled wirelessly from a control unit attached to the guitar. This gives the guitar player greater freedom on stage, and the possibility to manipulate the sound in a manner not previously possible.
The inspiration for wireless effects pedals came to Aalberg Audio co-founder and guitarist Rune Aalberg Alstad after a night out with student friends in 2010 during which they'd been arguing about which were the best effects pedals on the market at that time. Alstad realized that all the pedals shared a common flaw: they are all fixed to one position on stage. The sky opened up and the ideas for a remote controlled pedal just came pouring in. Alstad recalls grabbing the closest object he could write on and scribbling down the blueprint for a remotely controlled effects pedal.
Rune used his idea to form the basis of a Masters degree in Music Technology at the Norwegian University of Science & Technology (NTNU). Rune teamed up with the engineer Torkild Indstøy (now Aalberg's CTO) and entrepreneur Aleksander Torstensen (now Aalberg's CEO). The team has grown since then with many contributors and advisors helping to make our innovative ideas into a reality.